Validating Proof of Value

Building a business case, to proceed with investment or to go to market, will often be based on a series of assumptions. The more evidence you can collect to validate these assumptions early in the innovation process, the greater your chances of success in the market.

Cogentum provides a range of insight services tailored to your specific innovation project and to provide Proof of Value of your concept or strategy.

We are able to undertake Proof of Value activities in most major markets and geographies.

Contact us to find out how we can provide you with the objective evidence you need to make a go/no go decision with confidence.

Testing Product and Service Concepts

Testing Product and service concepts, prior to investment in R&D or design, will mitigate the risk of progressing ideas that are less than optimal or that are likely to fail in the market.

Our concept testing approach is designed to optimise the concept's ability to meet customer needs, provide breakthrough advantages over competitive offerings and provide measures of customer appeal and likely adoption.

In-use Testing

In-use Testing of Products or Prototypes provides a practical assessment of the product's ability to satisfy the requirements of customers. This process can help to refine products attributes and features, capture competitive comparisons and measure customer adoption rates.