Telecommunication

Over the last 12 years the internet has appeared, gone mainstream, consolidated, fragmented, moved from being technologist lead to being user lead and finally, thank goodness, started to deliver profits.

In the same time frame mobile phones have revolutionised the way we communicate, broadband has changed the way we do business and phone boxes have all but disappeared. Innovation within the Telecommunications industry has become an avalanche.

Surviving the Avalanche

The Cogentum team have been actively involved at both the carrier end and the developers end of this market. We have worked with a major telco that sought to take stock by focusing away from technology and back onto the needs of its customers, while we have also assisted a start up to redirect its technology development plan and focus back on the unmet needs of Gen Y mobile users. Both engagements have resulted in the repositioning and rebundling of the product and service offering.

To discuss how Cogentum can align your organisation around your customers unmet needs click here