Marketing Strategy

Cogentum views marketing as a strategic investment in the success of your organisation and as such we ensure that it is a measurable and accountable process.

And even though some would say "its mostly commonsense", we believe that marketing has evolved over the last 50 years to involve robust disciplines, tools and a bank of experience that help to mitigate the risk of getting it wrong. More importantly, these tools help us to continually refine our strategies, monitor our progress and provide confidence in future initiatives.

Cogentum develops marketing strategies that assist clients to choose, engage and retain the loyalty of attractive target markets and carve out differentiated and sustainable positions for the long term. At the heart of our marketing philosophy is a distinctive approach to understanding customer needs, called the "Jobs Framework".

The Jobs Framework and its impact on marketing was explained by Harvard Professor Clayton Christenen in an article published in HBR.

Find out how Cogentum can assist your organisation with to increase its return on marketing.