Innovation Strategy

Innovation is not just one more thing to get done - it's the heart and soul of the growth strategy.' Thomas D. Kuzmarski

Innovation fuels growth. We work closely with companies to not only identify high growth opportunities, but also mitigate the inherrent risk surrounding innovation.

Innovation requires not only a culture where innovation can bloom, but a clear direction about the goals, scale and degree of innovation that is required to deliver the strategic and financial goals of the business.

This direction needs must be embedded in the corporate plan to ensure that it is resourced and managed with clear accountability for its success.

All too often, the responsibility for innovation is left to middle managers and becomes an opportunistic, haphazard activity rather than a well planned, purposeful and accountable process.

Creating the master plan for innovation 

Cogentum works with senior management teams to develop innovation strategy to guide the innovation efforts of their organisation.

We view innovation strategy as the master plan which sets the goals and direction for innovation, allocates the resources and investment, specifies the measures for success and helps to coordinate all innovation initiatives.

Linked to the corporate plan and growth strategy, the innovation strategy is designed to:

• Define the Strategic Arena for innovation.
  
• Specify the goals and expectations of the innovation effort
  
• Reflect the degree of innovativeness desired
  
• Manage risk and reward over the Three Growth Horizons
  
• Allocate people and financial resources

Talk to us about putting in place an innovation strategy that will deliver the returns your stakeholders require