Articles
We have collected a range of articles over a number of years which we have provided links to here. Our hope is that this body of knowledge will assist you on developing your thoughts and thinking around growth and innovation strategy. Over time we will add to this library and would also welcome your suggestions and recommendations of what articles you believe should be included. To make a suggestion click here.
Topic Area
Discovery Driven planning - Gunter McGrath and MacMillan
Building your company's vision - Collins and Porras
Competing on the 8 dimensions of Quality -Garvin
Why business models matter -Magretta
Growth as a process - GE CEO Jeffrey Immelt interview by Thomas Stewart
Why bad projects are so hard to kill - Royer
Market Busting - Strategies for exceptional growth - Gunter McGrath and MacMillan
Solving the dilemmas of growth - Christensen and Anthony
Strategy as active waiting - Sull
Scanning the periphery - Day and Schoemaker
Deep change - how operational innovation can transform your company - Hammer
Foundations for growth - How to identify and build disruptive new businesses - Christensen, Johnson and Rigby
Finding the right job for your product - Christensen, Anthony, Bertsell and Nitterhouse
Institutionalising innovation - Anthony, Johnson and Sinfeld
The disruption opportunity- Gilbert
Finding your innovation sweet spot - Goldenberg, Horowitz, Levav and Mazursky
Will disruptive innovations cure healthcare? - Christensen, Bohmer and Kenagy
Skate to where the money will be - Christensen, Raynor and Verlinden
Creating new growth platforms - Laurie, Doz and Sheer
Innovation. The Classic Traps - Moss Kanter
Innovation vs Complexity - Gottfriedson & Aspinall
Mapping your innovation strategy - Anthony, Eyring and Gibson
Matching our innovation strategy to your ecosystem - Adner
The why what and how of innovation - Hamel
Innovating for cash - Andrew & Sirken
Lean consumption - Womack and Jones
A practical guide to social networks - Cross, Liedtka and Weiss
Marketing Malpractice- Christensen, Cook and Hall
Marketing Myopia - Levitt
Perfect message at the Perfect moment - Kalyanam and Zweben
Reputation and its risks -Eccles, Newquist and Schatz
New criteria for market segmentation - Yankelovich
Test marketing in new product development - Klompmaker, Hughes and Haley
When where and how to test market - ND Cadbury
Beating the market with customer satisfaction - Hart
Achieving deep customer focus - Vandermerwe
strategy to execution in thought... 